Brand independent station is the endgame of being an Amazon seller

The end game of doing Amazon is to do branding, Now all kinds of low price volume cause you to go to the brand this road, in this case, independent station is the only way to your brand development So, what is the basic process of setting up a brand DTC independent station? First, domain name selection and purchase: general advice " brand name. com " if occupied to consider other, but also want to combine their own brand product category For example, GoDaddy: is a world famous domain name registrar, rich types of domain names, the operation is relatively simple There are also Namecheap, Namesilo, Ali Cloud international station, Tencent Cloud international station and other domain name purchase places Query domain name availability before registration: query whether the preferred domain name has been registered through the registrar's search tool. Not being registered to use ha. Selection of construction platform: common construction platforms include Shopify, WooCommerce (based on WordPress), Magento, etc. Choose the appropriate platform according to their own needs and technical capabilities. For example, Shopify is simple to operate and suitable for beginners; Magento is powerful for large enterprises and brands supported by technical teams. Personally, I think our Amazon brand just started to build B2C independent station with Shopify. If it is biased to B2B, we can consider Wordpress. Then, select the payment method: According to the payment habits of the target market, there are various payment methods, such as credit card payment, PayPal, local payment method, shopify payment, etc. Ensure the security and reliability of the payment system, and protect the users' payment information.(Choose as many payment methods as possible, not too single, which can effectively improve the conversion rate) Another is the choice of logistics mode: At the beginning of the independent station before not up, can use domestic small package logistics From domestic products to overseas users, such as Yuntu Logistics, Yanwen (YanWen), Delivery Sifang (4PX) and so on.