Amazon 2025 New Deal attack, the seller station outside the promotion of the breakthrough war and decisive rules

When the traffic cost in the station surges and the compliance risk intensifies, how to change the off-site promotion from "auxiliary tool" to "growth engine"?
1. Policy tightening under the key: the promotion of four minefields Amazon explicitly bans inducing buyers from brushing or using "two-step link" jumps, and violators may face the risk of account restrictions or even ban. Under the new policy, the platform is more strict in monitoring the source of traffic outside the station, and sellers need to ensure that the promotion links directly point to the product page, to avoid any suspicion of interference in the search ranking.
2. Low price internal volume: direct conflict with "Haul super value purchase" Amazon's new low-price mall "Haul Value Buy" features products below $20, requiring sellers to compete with direct sales in China, low price and high sales. If the off-site promotion discount is too large, it may weaken the price competitiveness within the station, or even trigger the platform "price competitiveness" label warning.
3. Flow fault: the separation between inside and outside the station leads to the collapse of the conversion rate Blindly importing the off-site traffic into the Amazon details page may be lost due to the unmatched information of the landing page or the long user decision link.
4. Data closed-loop: from "blind investment" to scientific recovery
Tracking tool: Use Amazon official attribution tool (Amazon Attribution) to mark different channels and monitor the 14-day conversion effect.

Effect evaluation: dynamically adjust the budget allocation based on quantitative data (click rate, conversion rate) and qualitative indicators (brand search volume, user comment emotion analysis).
Future trend: the "long-termism" promoted outside the station
1. Branding survival: obtain traffic tilt through climate-friendly certification (green standard), and build brand barriers in combination with independent stations.
2. Technology-driven: AI sales assistant (such as Amelia) can optimize the advertising strategy in real time and reduce the cost of manual trial and error.
3. Ecological coordination: off-site promotion should be linked with on-site seckill and Coupon activities to form a  closed-loop of "traffic acquisition-transformation-re-purchase.